Position Snapshot
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Business area: Nestlé Ireland
Job title: Brand Manager - 12 month FTC
Location: Dublin, Ireland
Salary €50,000 - €55,000 depending on experience + Potential Bonus + Excellent Benefits
Position summary
We have a fantastic opportunity for a talented Brand Manager to join our Nestlé Cereal Partners team based at our Dublin offices in Ireland. This role will be reporting directly in to our Country Category Manager. The scope of this role involves developing and implementing Irish specific marketing plans ensuring market opportunities are fully exploited and commercial KPI's are delivered while creating positive brand experiences. This role will allow us to execute & optimise the marketing mix in the market, including but not limited to above the line, consumer marketing and shopper marketing.
We have incredibly ambitious targets to drive growth and increase the visibility across our market, so we are looking for a candidate with a previous commercial background who can work with a wide range of stakeholders to deliver excellence in this space with a selection of our world-famous brands.
A day in the life of a Brand Manager…
Ultimately, you’ll be responsible for delivering the annual brand plan for the market. You will take ownership of the annual brand planning process for Cereal Partners in Ireland with support from the Country Category Manager and UK brand teams. Other key responsibilities include:
- Manage existing portfolio in terms of monthly brand health evaluations (consumer measures/drivers), contribute to the monthly business process (MBP), PFME pre and post evaluations.
- Ensure the budget management process across the brands are aligned to maximise our spend and deliver exceptional ROI. Contribute to the annual ICP process.
- Responsible for setting the integrated communications plan for the portfolio in Ireland, working across a set of stakeholders including: Key Media and Communications Agencies, Media Auditors, UK marketing, Marcomms and Corporate Affairs.
- Work closely with sales and category teams to develop winning commercial propositions and communications and share learnings with the wider team.
- Develop and execute clear integrated strategies that ensures consistency of messaging and brand communications including all aspects of ATL/BTL and shopper associated with the local brand/portfolio initiatives,
- Turn data into insights, ensuring informed strategic decisions for the brand are made by analysing market share, P&L analysis, consumers measures, consumer research and other local insight sources.
- Ensure integration, localisation, or adaption of UK assets in Ireland while developing and delivering local assets as required based on the strategy.
- Working with local agencies to deliver the following: Advertising, Media, Consumer promotions, PR, Shopper Marketing, Packaging, Sampling, Digital, Cause Related Marketing, leading the couponing, brand specific promotional/nutrition events in the Irish market.
- Create, develop, and execute bespoke shopper marketing activities across all retailers in the Irish market ensuring brand / portfolio strategies are maintained, activities align with retailer objectives while simultaneously engaging consumers.
- Ensure that all marketing activity and packaging complies with the latest regulatory and legal guidelines e.g., ASAI on HFSS.
- Lead sponsorship activity with the support from the Country Category Manager and UK teams.
What will make you successful?
As the successful candidate, you’ll be educated to degree level (or equivalent) and have a breadth of fantastic sales experience with a strong commercial background under your belt.
You’ll already have experience of working in a similar role within a matrix organisation. You’ll be passionate, results focused and enjoy working in an exciting environment. You’ll thrive when working with stakeholders across all levels coupled with your ability to truly understand our business from a commercial standpoint. You’ll have fantastic communication skills and understand how your decisions impact our business strategy. You’ll love working in an environment that isn’t always black and white, being able to navigate yourself and stakeholders to positive solutions. Other key skills include:
- The ability to demonstrate great presentation skills, targeting a wide audience through a storytelling approach
- Demonstrate entrepreneurial thinking with a tenacity to drive forward change
- Passion to work for FMCG industry
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.
The closing date for this role is
Wednesday 26th July 2023 .
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
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